SANTA CRUZ'S ORIGINAL BREWERY TOUR
Start your engines, they say. Well, in our case, sadly we won't be able to yet.
We managed to make it to another summer and have been patiently waiting to get cruzing again. We’ve spent the last few months getting Betty Jane & Slowboy geared up to once again welcome the smiling faces of beer-lovers near and far. Unfortunately, after this very challenging year, we received word from the California Air Resources Board that our beloved, elderly, Betty Jane was now no longer compliant with the state’s new commercial diesel regulations. We have ardently (and desperately) explored every single possible option to keep our flagship bus alive, but have unfortunately reached the end of the road.
Like so many businesses fighting to stay alive this past year, we are now forced to pivot again.
While we envisioned beginning reservations slowly for the summer season, we are instead on the hunt for a new bus, and attempting to remain optimistic that we will find a strong, clean air compliant, replacement that will carry on the same spirit and joy that Betty Jane exuded.
Once we find the right bus, we will be working tirelessly to refurbish it as efficiently as possible to provide you all the same Brew Cruz feel you look forward to and expect!
And there is still some good news to report. Our VW Bus, Slowboy, will still be cruising again soon! We are taking reservations now for Private Charters beginning June 1.
In the meantime, we are also looking for a new home for Betty Jane. If you have anyone in mind you think might find non-commerical value in a vintage school bus full of history and memories, please shoot us a message.
2016 New Business of the Year
Brew Cruz Captain Annie spent her years in high school and college largely exploring the world, and her 20's finding her niche in life! After a myriad of jobs and experiences in San Francisco, she came back to Santa Cruz, her family's mecca for many generations. The taste for craft beer had also lingered in her family tree, so it was no surprise that, while on a tasting tour of craft breweries in Boulder, Co during the Summer of 2013, the idea for Brew Cruz was born.
Annie bought the bus off a band in San Francisco, and relocated her to Felton, Ca where the transformation took place. Refurbishing the bus was truly a labor of love, and took about 7 months to complete. ‘Betty Jane’ (as she is affectionately called) is a 1989 Thomas International, which was a pretty incredible chassis to work on. Under the talented direction and capable hands of contractor Scott MacDonald, and with the help of generous friends and family, Brew Cruz emerged!
Beer is for lovers, for adventurers and travelers, both the lost and the found. It is for celebrations and failures, toasts and times of condolence. Beer is about trying new things; taking the familiar and making it the unknown. It is surprising and comforting, frothy and forgiving.
Beer, family, and friends are the reasons I was able to create this business, and find the passion I have in life. I feel blessed. I am thankful.
Santa Cruz, CA